UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Hogrefe Usability Testing
A strategic usability investigation of the Hogrefe Diagnostic Toolbox focused on clearing severe navigation barriers. By translating eye tracking data into actionable insights, this research delivers targeted UX solutions that improve feature discoverability and align the software with natural clinical workflows.
Year :
2024
Industry :
HealthTech and Diagnostics
Role :
Lead UX Researcher
Project Duration :
4 months
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Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
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By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
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Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Hogrefe Usability Testing
A strategic usability investigation of the Hogrefe Diagnostic Toolbox focused on clearing severe navigation barriers. By translating eye tracking data into actionable insights, this research delivers targeted UX solutions that improve feature discoverability and align the software with natural clinical workflows.
Year :
2024
Industry :
HealthTech and Diagnostics
Role :
Lead UX Researcher
Project Duration :
4 months
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Hogrefe Usability Testing
A strategic usability investigation of the Hogrefe Diagnostic Toolbox focused on clearing severe navigation barriers. By translating eye tracking data into actionable insights, this research delivers targeted UX solutions that improve feature discoverability and align the software with natural clinical workflows.
Year :
2024
Industry :
HealthTech and Diagnostics
Role :
Lead UX Researcher
Project Duration :
4 months
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.