User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Intenza Brand Boutique E-Gift Card Design
Year :
2023
Industry :
Retail
Role :
Intenza Boutique
Project Duration :
5 weeks
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Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
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By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
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Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Intenza Brand Boutique E-Gift Card Design
Year :
2023
Industry :
Retail
Role :
Intenza Boutique
Project Duration :
5 weeks
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Intenza Brand Boutique E-Gift Card Design
Year :
2023
Industry :
Retail
Role :
Intenza Boutique
Project Duration :
5 weeks
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
In the competitive fitness and lifestyle market, brands often struggle to create e-gift cards that not only look premium but also resonate with their target audience’s aspirations.
Many digital gift cards lack a distinctive identity, appearing generic or uninspired, which can undermine the perception of quality and brand value. Intenza Brand Boutique needed an e-gift card that would convey both elegance and the dynamic, active spirit of their brand.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
The project focused on designing a modern and elegant e-gift card featuring a sleek black card holder to evoke a sense of luxury and exclusivity. The card itself incorporates dynamic, fitness-inspired imagery and minimalist design elements, reflecting the active lifestyle that defines the Intenza brand.
The use of clean lines, refined typography, and a restrained color palette ensures that the card feels both contemporary and premium, making it an appealing gift choice for fitness enthusiasts.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.