User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Pantone Very Peri Poster Design
Year :
2024
Industry :
Creative Agency
Role :
ColorTrend Agency
Project Duration :
2 weeks
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Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
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By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
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Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
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Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Pantone Very Peri Poster Design
Year :
2024
Industry :
Creative Agency
Role :
ColorTrend Agency
Project Duration :
2 weeks
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
User Flow Simplification
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Pantone Very Peri Poster Design
Year :
2024
Industry :
Creative Agency
Role :
ColorTrend Agency
Project Duration :
2 weeks
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.