UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
KLARIA AI SYMPTOM CHECKER
Year :
2024
Industry :
EdTech
Role :
UX Researcher
Project Duration :
3 months
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Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
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By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
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Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Summer Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer, while standing out from competing events.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
KLARIA AI SYMPTOM CHECKER
Year :
2024
Industry :
EdTech
Role :
UX Researcher
Project Duration :
3 months
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Summer Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer, while standing out from competing events.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
UX Research
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
KLARIA AI SYMPTOM CHECKER
Year :
2024
Industry :
EdTech
Role :
UX Researcher
Project Duration :
3 months
↑0%
↑0%
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
Repositioning the ‘Join Session’ CTA to a more prominent location is projected to improve its discoverability by ~70%, based on reduced navigation steps and improved visual hierarchy.
↓0%
↓0%
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
By removing just 2 clicks from the class join flow, the improved design prevents ~500 unnecessary page loads per day, saving an estimated 0.5 kWh of server power daily and Eliminating one unnecessary page load per user reduces total server requests by an estimated ~17%.
↓0%
↓0%
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Placing the ‘Join Session’ button directly beside the subject name can reduce the average session-joining time by ~9%, improving flow efficiency for returning users.
Problem :
Problem :
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Summer Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer, while standing out from competing events.
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Problem :
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
More Projects
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.
Usability Testing
Hogrefe: Usability Testing and Redesign
A comprehensive usability evaluation and interface redesign to reduce cognitive friction. By restructuring system navigation and entry points this project is projected to drive an 80% increase in task efficiency.